Writtle sets sights on building UK top 20 PR firm with acquisition of KTB PR
Writtle Holdings Ltd, the media sector investment company, has acquired KTB PR, a consumer PR agency focused on sports, health and wellbeing clients.
KTB PR will be merged into the consumer team of Writtle’s PR business Speed, the multi-sector agency focused on the consumer, corporate, media and technology sectors.
Kate Bosomworth, founder and managing director of KTB PR, will lead Speed’s enlarged consumer team and will join the board of Speed.
The deal brings together two award-winning agencies to create a combined business with a turnover of £4 million, employing more than 45 people and clients including adidas, The Associated Press, The Celtic Manor Resort, Clinton Cards, The Economist, Maxinutrition, Technogym, Tesco, Toshiba and Virgin Media Business.
“Speed has the ambition to be a top 20 UK PR agency by 2015. A strong consumer offering is a critical cornerstone of this. As marketing services continue to develop at the same rapid pace as digital technologies and social media, we believe that the winners will be those organisations that can invest for the future whilst remaining entrepreneurial in their outlook,” said Will Whitehorn, chairman, Speed.
Writtle Holdings was named as the UK private company with the sixth-fastest growing overseas sales in the Sunday Times International Track 200. The company owns majority shareholdings with a combined turnover of approximately £100m and 18 businesses in specialist marketing services, businesses communications, design, packaging and retail marketing services.